The Focus97 Blog

Topical musings on UX design, development, web content strategy, photography, and whatever else we think of.

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Reusable base CSS styles for easy responsive site structure

Don’t want a bloated framework you have to learn/master just to be able to build a robust site structure that breaks down nicely into RWD (responsive web design)? We don’t either. For most projects we use a few simple reusable CSS classes to make RWD much easier. Frameworks like HTML5 boilerplate or Zurb’s foundation are…

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How to remove WordPress’ Generator meta tag without a plugin

The “generator” meta tag can be removed with one simple line of PHP. Nice. We love WordPress. A lot. It’s amazing. But we won’t to blast out to the world our WordPress version number so that spam/malware bots will quickly find us. (They’ll still find us/you and our clients, but removing the generator tag can…

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Add custom CSS to WordPress Admin without a plugin

Do you want to style the WordPress Admin area without modifying WordPress core CSS files? So did we. Hacking WordPress core files is bad, because the hacks would be overwritten on the next WP update. (Son of a…!) But by placing this snippet in your theme’s functions.php file, these rules will stay intact on each…

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Flickr’s new (May 2013) user interface: “tight ass”?

Did ya see Flickr’s new UI? Some users rejoice, some blogs tout its updated design merits, and designer/developers like me run to see what they’ve done to bring it up to date. At first glance… It’s pretty. It’s full-screen, image-centric, responsive, and their catchy homepage incorporates some nice parallax movement (since I can never remember…

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What Content Do You Really Need For Your Site?

Even for the most basic of websites, it can be tough to pick and choose what content to include. As contrary as it may seem, keeping your site simple is sometimes anything but. To help you get started, I’ve broken down the basic content every website should have, as well the content you really don’t need….

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Why You Need a Content Strategy – Part Three

So, you know what to do to attract visitors to your site and engage them with compelling, relevant content. Now, it’s time to do some relationship building. And nothing helps to build relationships more than inspiring your users. Goal #3: Inspire Isn’t this the same as engaging your audience? No. To engage your audience is to…

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Why You Need a Content Strategy – Part Two

So, in Part One on the topic of a content strategy for your website, we talked about how to attract visitors. Now, it’s time to woo them. GOAL #2: ENGAGE Think of your website as your store front. Incorporating good, or “white hat,” SEO techniques like those mentioned in Part One is how you get…

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